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The Past
The Allsup’s story is truly one of achieving the American Dream of success through nothing more than hard work and vision. Lonnie and Barbara Allsup grew up in the small town of Morton, Texas. High school sweethearts, they were married in 1950. After a few years in college, and a commitment to the Air Force, Lonnie was discharged and ready to begin a career in the grocery business. He acted on an opportunity to buy a small “drive-in” grocery in Roswell, New Mexico in 1956. As the predecessor of the modern day convenience store, a drive-in was open later hours and seven days a week. It was fully stocked and well lit and served a neighborhood. In addition to staple convenience store goods such as bread, milk and cigarettes, there was a large display of fresh fruit in season and a large display of soft drinks. Customers could even pick up cold watermelons on ice from a horse-watering tank in the parking lot! Lonnie and Barbara both worked in the store from opening to closing each day. Lonnie’s Drive-in, as it was named, had an open front, meaning the glass front of the building slid open like a garage and merchandise was even displayed on the porch! Once inside, shoppers discovered that the store was exceptionally clean and efficiently laid out so that you could get in and out of the store quickly.
The Present
On behalf of all of us at Yesway, I want you to know how excited we are to be joining together with Allsup’s, one of the most iconic and beloved convenience store chains in the country.
We are honored that Barbara and Mark Allsup selected us to be the future custodian of their brand promise and legacy, which Lonnie and Barbara Allsup started over 63 years ago with the opening of their first store in Roswell, NM. We take this responsibility very seriously and pledge to all of Allsup’s loyal customers that what makes Allsup’s so unique and special will not change.
We look forward to getting to know you, to continuing to offer the amazing products and services you crave, including, of course, the world-famous Allsup’s burrito, and to building on Allsup’s legendary heritage by adding new and exciting customer benefits in the months and years to come.
Thank you for your continued patronage. We look forward to serving you.
Sincerely,
Tom Trkla
Chairman and Chief Executive Officer
Yesway & Allsup’s Convenience Stores
Author: Allsups Store
